Our Story

A marketing agency, bringing to the table more than 50 years of collective IT industry experience, we deliver specialized and strategic ROI mechanisms, databases, content & event programs for leading technology organizations.

Our programs follow a unique approach that we called – Top Down. What this represents is a pioneering reverse model that starts by setting or establishing the KPIs and deliverables followed by supporting services including market data; pre-selected target databases and ROI-mechanisms. By taking this knowledge-based approach, we support our clients in delivering activities that push the boundaries of strategic marketing.

Over the years we have grown to find ourselves in a unique position that allows us to continue to innovate and focus on offering four USPs- Creativity, Content, Connections and Conversion.

CXO Keypoints

Deliver key solutions in the areas of demand generation, market education, custom research and community building specifically in the technology market
Specialised delivery of technology content that speaks the language of business
Focus on developing services that match our clients’ changing requirements and expectations.
Deliver new “beyond the boundaries” initiatives
Enable new business models that are focused on partnering and working with people to create technology buying and decision making communities
Custom tools to target prospective and new customers

Competitive Differentiator

Content

Technology based content curated as per your project requirements

Target

Target Community, Account based marketing and List management Focused

Messaging

Making community and customer messaging more powerful

Results

Result oriented lead generation and brand awareness

Pricing

Flexible and project based pricing options available

Content

Technology based content curated as per your project requirements

Target

Target Community, Account based marketing and List management Focused

Messaging

Making community and customer messaging more powerful

Results

Result oriented lead generation and brand awareness

Pricing

Flexible and project based pricing options available